What Makes Us Different

  • Smart
    • Mindful Ingredients

    • Clean Performance

  • Wholesome
    • Cruelty-free

    • Vegan* Except Goat Milk Collection and Maskne Rescue (containing encapsulated probiotic kefir)

    • Environmentally conscious

  • Clean
    • Reef-friendly sunscreen collection

    • NSF certified organic sunscreens

    • Non-GMO Project Verified, palm oil-free bar soaps

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Who We Are

We’re dedicated to excluding the ingredients and practices that are harmful to consumers and the environment. Our approach is clean, wholesome, and mindful.

  • No Parabens
  • No Sodium Lauryl/ Laureth Sulfates
  • No Phthalates
  • No Artificial Colors
  • No Formaldehyde Donors
  • No Mineral Oils
  • No Triclosan
  • No Nanoparticles* For sunscreen products
  • Cruelty Free
  • Vegan** Except Goat Milk Collection and Maskne Rescue (containing encapsulated probiotic kefir)
  • Reef Friendly

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